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The goal

The  Productizers managed a project with the goal to develop a cross channel strategy for selling shoes on a large scale. The customers should be happy with their purchase and become returning customers.

Actions taken

  • The shopping processes regarding the front- and backoffice are optimized and completely digitalized.
  • Older applications are replaced and integrated within on single Customer Information Management system
  • The ordering is managed by a tailormade Enterprise Resource Planning (ERP) system and a tailormade Customer Order Management System.
  • Handheld scanner are introduced and implemented
  • Additional software was installed on the point of sales systems, used for: ordering, stock management, complaint management, loyalty programs, invoices and time registration of the staff.


A complete and integrated tailormate ERP and Order Management system which results in easer and faster ordering.
And above all, happy customers!